Privacy Policy

Last Updated: July 1, 2025

This Privacy Policy explains how Diamondtine ("Company," "We," "Us," or "Our") collects, uses, discloses, and protects Your personal information when You visit or make a purchase from www.diamondtine.com (the "Website"). It also outlines Your rights under applicable data protection laws, including India's Digital Personal Data Protection Act, 2023 (DPDPA), the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA/CPRA) where applicable.

By using Our Website or services, You consent to the collection and use of information as described in this Privacy Policy.

Diamondtine and Diamond Affaire operate as separate entities sharing a common product inventory. Each entity independently manages its own customer data. Personal data collected through Diamondtine will not be shared with Diamond Affaire for marketing purposes without Your explicit consent. However, operational data (e.g., inventory levels, order routing) may be shared internally for fulfilment purposes only.

Personal Data — When You visit or place an order, We may collect:

• Full name, email address, and phone number;
• Billing and shipping address, city, state, PIN/postal code, and country;
• Order history and transaction details;
• Payment information (processed securely via third-party payment gateways — We do not store full card or UPI details).

Usage Data — We automatically collect certain data including:

• IP address, browser type and version, and device identifiers;
• Pages visited, time spent on pages, and referring URLs;
• Cookie and tracking technology data (see "Cookies & Tracking Technologies").

Social Media Information

If You interact with Diamondtine via third-party platforms (Google, Instagram, Facebook, etc.), We may receive limited profile information such as name and email, subject to Your privacy settings on those platforms.

We use Your personal information to:

• Process, fulfil, and communicate order and transaction details;
• Provide customer support and respond to inquiries;
• Send order updates, service notifications, and transactional communications;
• Send marketing communications where You have provided consent or where permitted by law;
• Improve Website functionality and user experience;
• Detect, prevent, and investigate fraud or security breaches;
• Comply with applicable legal obligations under Indian and international law.

We use cookies and similar tracking technologies to enable Website functionality, analyse site performance, and improve user experience.

• Essential cookies: Required for core Website functionality and cannot be disabled.
• Analytics cookies: Help Us understand how users interact with the Website.
• Marketing cookies: Used to deliver relevant advertising, placed only with Your consent.

For users in the EU, EEA, and UK, non-essential cookies are placed only after You provide consent via Our cookie consent banner. You may manage preferences at any time through Your browser settings. Disabling certain cookies may affect Website functionality.

For users in the EU, EEA, or UK, We process personal data on the following legal bases:

• Performance of a contract: To fulfil orders and provide services;
• Legitimate interests: For fraud prevention, security, and service improvement;
• Your consent: For marketing communications and non-essential cookies;
• Legal obligation: To comply with applicable laws and regulations.

For users in India, We process Your personal data in accordance with the Digital Personal Data Protection Act, 2023 on the following bases:

• Consent freely given, specific, informed, and unambiguous for the stated purpose;
• Legitimate use for purposes of employment, provision of services, or legal compliance;
• Processing necessary for fulfilment of a contract to which You are a party.

You have the right to withdraw consent at any time by contacting Us at contact@diamondtine.com. Withdrawal of consent will not affect the lawfulness of processing before withdrawal.

We may share Your personal data with trusted third parties solely to fulfil the purposes described in this Policy:

• Payment processors (e.g., Razorpay, PayU, Stripe) for secure transaction processing;
• Shipping and logistics partners for order delivery;
• Website hosting and technology service providers;
• Legal or regulatory authorities when required by law or to protect Our rights.

We do not sell, rent, or trade Your personal data. We do not share personal data for cross-context behavioural advertising without Your explicit consent.

We retain personal data only as long as necessary:

• Order and transaction data: As required for accounting, tax, and GST compliance under Indian law;
• Customer support records: Until resolution and follow-up are complete;
• Marketing data: Until You unsubscribe or withdraw consent;
• Legal records: As required by applicable Indian and international law.

We implement commercially reasonable technical and organisational security measures to protect Your personal data, including SSL/TLS encryption, secure servers, and access controls. However, no method of electronic transmission or storage is 100% secure, and We cannot guarantee absolute security.

As a data principal under India's Digital Personal Data Protection Act, 2023, You have the right to:

• Access a summary of Your personal data being processed by Us;
• Correct or update inaccurate or incomplete personal data;
• Request erasure of personal data that is no longer required for the purpose it was collected;
• Withdraw consent at any time;
• Nominate another individual to exercise Your rights on Your behalf in the event of death or incapacity;
• Lodge a grievance with Our Grievance Officer (contact@diamondtine.com) within a reasonable timeframe;
• Escalate unresolved grievances to the Data Protection Board of India.

If You are located in the EU, EEA, or UK, You have the right to:

• Access, rectify, or erase Your personal data;
• Restrict or object to processing;
• Data portability (receive data in a machine-readable format);
• Withdraw consent at any time;
• Lodge a complaint with Your local Data Protection Authority (DPA).

If You are a California or applicable US state resident, You may have the right to know, access, correct, delete, or opt out of the sale or sharing of Your personal data. To exercise these rights, contact Us at contact@diamondtine.com.

Your personal data may be transferred to and processed in countries outside India, including the United States and EU member states. Where required, We rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or other legally recognised transfer mechanisms compliant with applicable data protection law.

We comply with applicable anti-spam laws, including the CAN-SPAM Act (USA) and equivalent Indian regulations. If You receive marketing emails from Us, You may opt out at any time by clicking the "unsubscribe" link. Transactional and order-related emails will continue regardless of opt-out status.

Our Website is not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If We become aware that personal data has been collected from a minor, We will promptly delete it. Please contact Us immediately if You believe such data has been collected.

In accordance with applicable Indian data protection laws, You may contact Our designated Grievance Officer for any data privacy concerns:

Grievance Officer — Diamondtine
Email: contact@diamondtine.com
Phone: +91 981-087-6359
Address: South Extension, New Delhi, India
We will respond to grievances within 30 days of receipt.

We may update this Privacy Policy periodically. Changes will be posted with a revised "Last Updated" date. Continued use of the Website constitutes Your acceptance of the updated Policy. For material changes, We will notify You by email or a prominent notice on Our Website.

Contact Diamondtine:
Email: contact@diamondtine.com
Phone: +91 981-087-6359
Address: South Extension, New Delhi, India
Website: https://diamondtine.com/pages/contact-diamondtine